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Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Digital Media BA (Hons) 2017/18 entry

Clearing 2017

Clearing places available on this course

We have limited places available on this course through Clearing. Contact us to discuss your options:

Know your results? See if we could offer you a place

Waiting for results day? Sign up for updates

EU Students. Find out how to apply

Reasons to make us your clearing choice

  • No. 12 UK University - The Guardian University Guide 2018
  • Awarded Gold in the Teaching and Excellence Framework (TEF)
  • 1st for overseas student experiences in 2015/16 - HESA 2017
  • UK’s top new university - The Guardian and the Complete University Guides 2018
Course code:

P479

Study options:

3 years full-time
4 years sandwich or study abroad

Location:

Coventry University

Starting:

September 2017

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Overview

Are you a YouTube addict? If you love the fast-paced world of online content, you might want to think about taking a Digital Media degree.

Aiming to help prepare you for a career in the fast-paced digital media, design and communications industries, this course offers the chance to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.

You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’. We even provide you with your own high specification laptop free of charge, fully loaded with professional software, including the Adobe Creative Suite Master Collection. 

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Course information

We approach digital practice as a craft and an art; we encourage you to work as multidisciplinary and collaborative producers, viewing digital tools as your palette and the digital media landscape as your canvas.

 

86%

of our students are satisfied by the quality of the course

NSS, 2016

Course specification
Download PDF (788Kb)

Modules

Overview

In the first year, you’ll be introduced to the core principles of digital media practice. With a focus on the Internet, we’ll look at how to produce different forms of media, how to apply and publish these and methods of local media distribution, such as microcomputers and beacon technology. We consider the idea of audiences, their characteristics, needs and expectations. You will develop the key skills – technical, creative, professional, transferrable and collaborative – needed to produce work across a range of digital media, beginning the process of distributing that work locally and nationally.

In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Key Concepts in Media and Communication

  • Creative Digital Media: Context and Practice

  • Digital Storytelling and Media Design

  • Creative Hack Lab

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

The second year focuses on your creative and professional development, introducing you to the demands of operating within the professional sphere of digital media through a series of live and simulated projects and assignments. For example, current students are looking at a project incorporating the use of location-based media (LBM), which uses beacons placed throughout specific locations within the City of Manchester, in its year as European City of Science, to deliver key pieces of targeted local information.

In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Creative and Critical Digital Practice

  • Digital Marketing and Advertising

  • Professional Experience

  • Creative Hack Lab 2

  • Transmedia Practice

  • Optional Modules

    1 from the following:

    • Post-digital Publishing
    • Participatory Practices
    • Experimental Narrative
    • Short Film Production

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement.

Overview

By your final year, you will have a sound understanding of all forms of professional media production and interactivity, as diverse as ID tags and apps to social networking and sensor technology. You will have the chance to enhance your research and innovation skills by working on your own Major Digital Project on a topic of your choosing.

Modules

  • Analysing Media and Communication

  • Research and Development in Digital Media

  • Final Digital Media Research Project

  • Professional Practice Portfolio

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Our Design and Crafts courses are ranked 12th in the UK by Guardian University Guide 2018

In more detail...

  • Chance to use digital communications lab – the DigiComm Lab –  equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Access to high standard professional media equipment via our Media Loan Shop, with equipment ranging from the most basic audio recorders, to a highly professional camera line up, with technicians on hand to give advice and instructions for ease of use.
  • Volunteer at FabLab Coventry, a small-scale workshop offering a communal workspace and personal digital fabrication to local businesses, part of the global network originated by Massachusetts Institute for Technology (M.I.T) USA.
  • Hear from expert guest speakers from the creative industries, including artists, performers, media producers, photographers and journalists who will share their experiences of recording and publishing their work.
  • Faculty has a strong track record of collaborative applied research projects with organisations including Jaguar Land Rover, Rolls-Royce, BBC Big Screens and BT.
  • Opportunities to apply for professional experience, placement opportunities and live professional projects.
  • Receive your own mobile tech pack, including a high-end laptop with industry-standard production software and microcomputer, such as Dynamode or Raspberry Pi (terms and conditions apply).

Use of state-of-the art digital communications lab – the DigiComm Lab – equipped with industry-standard software.

Our main study themes are:

  • Media and Communication: Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations.
  • Creative and Critical Digital Practice: Develops the core skills and knowledge necessary to effectively produce, distribute and analyse a range of digital media. You will examine how people, ideas and content flow through digital environments and use this knowledge to develop a range of digital media artefacts. You will experiment with different forms of multimedia content, including digital video, sound, web and other forms. We’ll examine the development of the digital media landscape and how it has challenged traditional notions of production and consumption, considering the implications of ‘digital’ mediation on areas such as identity, authorship and representation.
  • Digital Storytelling and Media Design: Investigates the effects of immersive forms of digital media on storytelling by exploring areas such as augmented reality, pervasive and immersive media, locative media and interactive storytelling. Covering the transition from Web 1.0 to Web 2.0, the semantic web, the mobile web to the Internet of Things, you will think about the way that networked culture has enabled new forms of storytelling and media design. You will also develop practical skills in using a range of open source software tools, programming platforms and devices.

The course normally lasts three years when studied full-time and four to six years part-time. Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad. 

Your course will focus on areas such as, photography, cinematography, web design, web coding, web apps, illustration and augmented reality.

Your personal tutor will regularly review and discuss your progress on the course. Much of your development will be through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You will also have the opportunity to take part in international trips where you will be able to develop your knowledge and skills through fieldwork and group projects. We are currently planning a visit to New York to play with the city, using locative media technology.

Teaching methods include:
lectures, with associated practical workshops, seminar classes and skills labs.

Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. Assessment forms vary and include: individual written work and presentations, the production of digital media objects, oral presentation to tutors, blogs and other online media sources, project work, oral, audio and visual presentation, reflective journals and log books, individual and group portfolios and the dissertation.

An estimated percentage breakdown of your final grade assessment is as follows:

  • Practical or project work: 70%
  • Coursework, tests, essays: 20%
  • Presentations, posters: 10%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 360 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.

70% assessed by practical or project work

On successful completion, you should be able to:

  • Demonstrate knowledge and understanding of: the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
  • Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity.
  • Appreciate the cultural and social significance of the emergence of new technological forms of media and communication practice and how these shape the lived experience of everyday domestic and professional life.
  • Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on the appropriateness of each form of research.
  • Critically reflect on the chosen processes of production of media artefacts and products.
  • Engage in creative, innovative and imaginative work.
  • Analyse information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation of digital media practices.
  • Work in flexible, creative and independent ways, demonstrating self-discipline, self-direction and reflexivity.
  • Gather, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral and other forms.
  • Produce work which shows an effective manipulation of web, design, sound, image and/or the written word, demonstrating competences in operational aspects of digital media technologies, systems, techniques and professional and academic practices.

89%

of our graduates are in work or further study six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 15 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: a 1-hour smaller tutorial each week.
  • Medium group teaching: 12 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 2 hours of lectures each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying, coursework and revising in your own time.

We will encourage students to broaden their horizons by taking advantage of either study abroad or placement opportunities and are seeking to develop links with a number of companies, building on those which already exist within the School.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

Clearing places available on this course

During Clearing, the tariff points for this course may change. Clearing tariff points will be published 14th August.

Know your results? See if we could offer you a place

Waiting for results day? Visit our Clearing pages for advice

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2017

£14,104 (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Career prospects

This course places your future employability at its core, so you should be well placed to go into a number of industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you’ll develop your own Professional Practice Portfolio which you can use when looking for work.

Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to seek employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

869%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

The School has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies.

£20K

Our graduates earn an average salary of £20,000 six months after the course (DHLE 2014/15)

Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.