This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of work experience or study abroad at a partner Institution.You will be allocated your own academic personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.
The fast-paced world of marketing typically involves tight deadlines and pressure from clients to complete work with short turnaround times. To an extent, our teaching and learning style has been designed to emulate this in order to communicate the reality of work life, so you’ll work on ‘live’ projects with a set brief, budget and timescale.
Many aspects of digital marketing and advertising involve creativity and innovation, so we also offer a range of opportunities for you to develop your creative skills. For example, using real-life briefs from the D&AD awards, practical challenges, responding to creative briefs or examining topical ‘live’ case studies, such as John Lewis and Amnesty International.
There are a range of field trips offered to all Marketing students, both nationally and internationally, for example, in the past to Cadbury’s World to gain an insight into the company’s marketing strategies.
These not only help you to bond with fellow students, but also provide exposure to industry and develop your intercultural competencies. We are also hoping to organise a programme of guest speakers in a host of emerging topics, such as content marketing and analytics.
Teaching methods include:
a mix of classroom and lab based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials.