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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Sport Marketing BA (Hons) 2017/18 entry

Clearing 2017

Clearing places available on this course

We have limited places available on this course through Clearing. Contact us to discuss your options:

Know your results? See if we could offer you a place

Waiting for results day? Sign up for updates

EU Students. Find out how to apply

Reasons to make us your clearing choice

  • No. 12 UK University - The Guardian University Guide 2018
  • Awarded Gold in the Teaching and Excellence Framework (TEF)
  • 1st for overseas student experiences in 2015/16 - HESA 2017
  • UK’s top new university - The Guardian and the Complete University Guides 2018
Course code:

N501

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2017

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Overview

This course aims to cover key aspects of sport marketing in a changing global environment as the sports industry continues to grow.

The sport industry is a dynamic sector characterised by growth, increased commercialisation and professionalisation. This course is designed to prepare you to be able to pursue varied employment opportunities by focusing on issues such as ticket pricing, fan relationship marketing, branding and sport sponsorship.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

European Foundation for Management Development (EFMD)


Chartered Association of Business Schools

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Course information

During this course, you’ll be introduced to the diverse world of sports marketing. We’ll explore the role of sport business and the growth in sport digital marketing by organisations keen to engage with consumers.

We’ll also cover branding, sponsorship and public relations using real life case studies, as well as discovering the theory behind consumer behaviour and how sport organisations develop their marketing strategies. We’re looking for dynamic and critical thinkers with a strong interest in sport, marketing and management.

100

of our students are satisfied with the quality of the course

NSS, 2016

Course Specification
Download PDF (364Kb)

Modules

Overview

Modules

  • Academic and Professional Skills

  • Introduction to Sport Business

  • Introduction to Sport Marketing

  • Management and Leadership

  • The Sport and Event Business Environment

  • Introduction to Sport Digital Marketing

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

  • Sport Marketing Management

  • Developing a Professional Identity

  • Research Methods

  • Managing Sport Events

  • Sport Consumer Behaviour

  • Optional Modules

    1 of the following:
    • Sport Policy and Governance
    • Sport Marketing Insights
    • CSR in Sport and Events

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

Overview

Modules

  • Strategic Management in Sport and Events

  • Managing Your Career

  • Branding and Sponsorship

  • Sport PR and Media

  • Optional modules

    2 of the following:

    • Sport and Event Research Project
    • Sport and Event Consultancy Project
    • Sport and Event Entrepreneurship
    • Sport Event Legacy

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Experienced teaching staff who bring professional and research expertise into their teaching
  • The opportunity to attend international seminars delivered by our collaborative partners in Germany, Holland and Russia
  • The opportunity to apply for a study semester in one of our associate universities in Europe, the United States or Australia
  • Practical experience developed from field visits and extensive volunteering opportunities within the sport industry that give you a platform to apply your sport marketing theory
  • Opportunities to apply for a work placement and industry experience through client projects and volunteering so that you build your professional network and increase your employability

You will develop your skills in research, analysis and problem solving, reasoned argument, decision-making, communication, information technology, teamwork and leadership.

At the same time, you will study a range of sport marketing subjects including: Introduction to Sport, Managing People in the Sport Industry, Sport Marketing, Sport and Event Strategy, Sponsorship and Strategic Issues for the Sport Industry, Sports PR and Media.

You will also undertake practical skills subjects throughout the three years that will enhance your practical management and employability skills. These include a research topic and an optional internship topic within a company.

Your course will be based on a series of group lectures and smaller seminars or workshops. Seminars and workshops are interactive and may involve hypothetical problem questions, case studies and the analysis of more theoretical issues. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

An estimated percentage breakdown of how your final grade is assessed is as follows:

  • Reports: 36%
  • Exams: 24%
  • Presentations: 19%
  • Other: 21%

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.

36% assessed by reports

In a typical week you will have up to 15 contact hours of teaching and this will break down as:

 

  • Personal tutorial/small group teaching: 3 hours of industry contact, field visits, personal mentoring and surgery hours each week;
  • Medium group teaching: 6 hours of industry contact, field visits and group sessions each week;
  • Large group teaching: 6 hours of lectures, seminars and workshops each week;

You will be expected to complete 22 hours each week studying and revising in your own time, including some guided study using handouts and online activities.

In the first year of this course you will have the opportunity to go on a UK study visit. Our international associations with universities not only allow you to go abroad as an exchange student for a semester, but also to take part in international workshops and conferences, where you will have the opportunity to work with students and meet international experts from the sport management and sport marketing sectors.

The department has global partners focusing on the sport industry in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia. Staff and student mobility is a vital part of a wider understanding of the international sport industry and the department has an outstanding record in providing its students with exciting overseas experiences.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Clearing places available on this course

During Clearing, the tariff points for this course may change. Clearing tariff points will be published 14th August.

Know your results? See if we could offer you a place

Waiting for results day? Visit our Clearing pages for advice

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2017

£11,927 (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees

  • Any optional overseas field trips or visits: £400+ per trip.

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore

Career prospects

Our degree can also help to develop careers in sport management, sports event management, hospitality management, and in the business sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

100%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Some graduates have gone on to occupy senior management positions in the sport industry but especially in sport marketing and sponsorship organisations. Examples include working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), Octagon, Manchester United FC, Manchester City FC, Oaks Sports Marketing Consultancy, the Aspire Group and local organizations such as Coventry Blaze Ice Hockey Club.

£19K

Our graduates earn an average salary of £19,000 six months after the course (DHLE 2014/15)

What our students say...

In my third year I'll be studying at the University of Valencia, which will add to my knowledge of Sport Marketing from a completely different perspective.

Ross Moore
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.